DesignIntermediateDesign & UX Pack

Social Media Visual Campaign Brief

Write a complete visual design brief for a social media campaign with format specs and 10 caption variations. Works with ChatGPT, Claude, Gemini. Best for: Social media managers, creative directors, brand marketers.

ChatGPTClaudeGemini
Prompt Template
Act as a creative director. Write a visual design brief for a social media campaign promoting [product/brand].

Include:
1. **Campaign Concept**: Core creative idea in one sentence
2. **Visual Style**: Mood board description (reference 3 aesthetic styles or brands for inspiration), photography style, illustration vs. photo, editing style
3. **Post Formats**: Specs for Feed post (1:1 and 4:5), Stories (9:16), Carousel (up to 10 slides), Reels cover
4. **Color & Typography in Posts**: How brand colors apply, font hierarchy for social
5. **10 Caption Variations**: Short captions (under 150 chars) for A/B testing across 5 different angles (curiosity, social proof, direct, question, FOMO)
6. **Content Mix Recommendation**: Ratio of product posts / educational posts / UGC / promotional

Campaign goal: [awareness / leads / sales]
Platform focus: [Instagram / LinkedIn / TikTok / X]

Customise Variables

3 fields

Fill in the fields below. The prompt preview above updates in real time.

How to Use This Prompt

  1. 1Copy the prompt template using the Copy button above.
  2. 2Open your preferred AI tool — ChatGPT or Claude work well for this.
  3. 3Fill in the variable fields to personalise the prompt for your specific situation.
  4. 4Review the AI output carefully. Edit, fact-check, and adapt before using professionally.
  5. 5For better results, provide follow-up instructions in the same conversation thread.

Replace all bracketed placeholders like [product type] or [audience] with your specific details before sending to the AI. The more specific your inputs, the more tailored and actionable the output will be. Review and refine the AI output — use it as a professional starting point, not a finished deliverable.

Expected Output

Detailed structured documents including layout descriptions, design rationale, typography recommendations, color psychology explanations, and actionable design direction. Outputs are typically 400–1200 words depending on scope.

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Frequently Asked Questions

Disclaimer: AI Suggests is independent from the AI tool providers listed. All trademarks belong to their respective owners. Prompt effectiveness may vary across models and versions. Legal, financial, healthcare, and compliance prompts do not replace qualified professional advice. Always review AI-generated output before professional use.

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