Customer Win-Back Email Sequence

Create a complete customer win-back email sequence (5 emails) for re-engaging churned customers of [product].

## Pre-Send Segmentation
- How to segment churned customers for better personalization:
  - Churned < 30 days ago
  - Churned 30-90 days ago
  - Churned 90+ days ago
- Different approaches for each segment

## Win-Back Email Sequence

### Email 1: Acknowledge & Invite Feedback (Day 1 after churn)
Subject: + 2 variants
Preview text:
Body: [Acknowledge they left, genuine interest in why, no hard sell, survey link or reply invitation]
CTA: [Single soft ask]

### Email 2: New Value Reveal (Day 7)
Subject: + 2 variants
Body: [Share 1-2 significant improvements since they left — things that address likely pain points]
CTA: [Free trial reactivation or walkthrough offer]

### Email 3: Social Proof from Similar Customers (Day 14)
Subject: + 2 variants
Body: [Case study from a customer similar to them who stayed and achieved X result]
CTA: [Specific result they could achieve]

### Email 4: The Incentive Offer (Day 21)
Subject: + 2 variants
Body: [Special offer — discount / extended trial / extra seats / feature unlock]
CTA: [Reactivate now button]

### Email 5: Final Outreach (Day 30)
Subject: + 2 variants
Body: [Graceful goodbye with open door — keep them on a low-touch nurture list]
CTA: [If ever / when you're ready...]

## Personalization Strategy
Tokens to use for higher relevance: plan they were on / feature they used most / how long they were a customer