Sales Battlecard vs. Competitor

You are a sales enablement manager. Create a complete battlecard for competing against [competitor] when selling [product].

## Quick Reference (for reps with 30 seconds)
- Our #1 win theme in one sentence
- The one question to always ask prospects using [competitor]
- Our top 3 differentiators in bullet form

## Competitive Overview
- [Competitor] strengths (be honest — helps credibility)
- [Competitor] weaknesses and pain points their customers complain about
- Deal situations where [competitor] will win (know when to walk away)
- Deal situations where we win

## Differentiation Matrix
| Capability | Us | [Competitor] | Why It Matters |
(Cover 8-10 key capabilities)

## Common Objections in Competitive Deals
For each:
- "We're already using [competitor]"
- "[Competitor] offers X feature we need"
- "[Competitor] is cheaper"
- "We've standardized on [competitor]"

Each with: Reframe + Script + Proof Point

## Proof Points & Social Proof
- 3 customer quotes specifically about switching from [competitor]
- Key metrics that prove superiority

## Discovery Questions to Uncover Dissatisfaction
5 questions that surface [competitor] pain points organically

## Trap-Setting Questions
Questions that highlight our strengths before prospects realize they matter