Objection Handling Playbook

Act as an SDR trainer. Write a complete objection handling guide for selling [product] to [ICP].

For each of the 10 most common objections, provide:

**Objection**: "[exact words the prospect says]"
**Root Cause**: What they actually mean / fear underlying this objection
**Reframe Technique**: Which psychological technique to use (Feel-Felt-Found / Reverse / Clarify / Validate-then-pivot)
**Response Script**: Word-for-word response (2-4 sentences max)
**Follow-Up Question**: The question to ask after your response to advance the conversation
**If They Persist**: What to say if they repeat the objection

## The 10 Objections to Cover:
1. "We don't have budget right now"
2. "We're already using [competitor]"
3. "Send me some information and I'll review it"
4. "I need to talk to [other stakeholder] first"
5. "We're not ready to make a change right now"
6. "It's too expensive"
7. "We handle this internally"
8. "We tried something similar before and it didn't work"
9. "I don't see how this is different from [X]"
10. [Product-specific objection: paste your most common one]

## Bonus: Objection Prevention Techniques
3 ways to pre-empt objections before they arise in the conversation