Product-Led Growth Motion Design

Act as a growth hacker. Design a product-led growth (PLG) motion for [SaaS product].

## Free Tier Strategy
- What to give away for free (and why this converts)
- Free tier limits that create natural upgrade triggers
- Features to withhold (gating strategy)
- Time-based vs. usage-based vs. feature-based limits

## Activation Milestone Map
Define the "Aha Moment" for your product:
"A user reaches the Aha Moment when they [specific action] within [timeframe]"

### Activation funnel:
1. Sign-up → First action (target: <5 min)
2. First action → Core feature used (target: same session)
3. Core feature → Aha Moment (target: Day 1)
4. Aha Moment → Habit formation (target: Week 1)

For each step: What blocks users? What nudges help?

## Viral Loop Mechanics
- How does one user's success invite another user?
- In-product sharing triggers (collaboration / export / showcase)
- Network effects you can build
- Viral coefficient target

## In-Product Upgrade Triggers
- 5 specific moments to show upgrade prompts (with copy)
- Email triggers for PQL (Product Qualified Lead) handoff to sales

## Metrics to Track
- Time-to-value (TTV)
- Activation rate
- 30-day retention
- Expansion revenue rate