MarketingIntermediateMarketing Prompt Toolkit

Google Ads Campaign Structure

Build a complete Google Ads campaign structure with ad groups, keyword themes, and ad copy variations. Works with ChatGPT, Claude, Gemini. Best for: PPC managers, performance marketers, digital marketing agencies.

ChatGPTClaudeGemini
Prompt Template
You are a performance marketing expert. Write a full Google Ads campaign structure for [product/service].

## Campaign Architecture
- Campaign type recommendations (Search / PMAX / Display / YouTube)
- Campaign naming convention
- Budget allocation between campaigns

## Search Campaign Structure
For each of 5 ad groups:
- **Ad Group Name**
- **Match type strategy** (Broad / Phrase / Exact ratio)
- **10 keywords** per group with estimated intent level
- **Negative keywords** list

## Ad Copy (3 RSA variations per ad group)
For each ad:
- 5 Headlines (30 char max each)
- 2 Descriptions (90 char max each)
- Display URL path suggestions

## Bidding Strategy Recommendation
Which Smart Bidding strategy + tCPA or tROAS targets

## Extensions to Add
Sitelinks (4), Callouts (4), Structured Snippets, Call Extension

## Audience Strategy
- Remarketing segments to create
- Customer match opportunities
- Similar audiences

Monthly budget: $[amount]
Goal: [leads / sales / calls / signups]
Landing page URL: [URL]

Customise Variables

4 fields

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How to Use This Prompt

  1. 1Copy the prompt template using the Copy button above.
  2. 2Open your preferred AI tool — ChatGPT or Claude work well for this.
  3. 3Fill in the variable fields to personalise the prompt for your specific situation.
  4. 4Review the AI output carefully. Edit, fact-check, and adapt before using professionally.
  5. 5For better results, provide follow-up instructions in the same conversation thread.

Fill in the bracketed placeholders with your company, product, and audience details. For strategy prompts, include your current metrics and goals to get more relevant recommendations. Run the prompt and use the output as a structured working document.

Expected Output

Structured marketing plans, campaign frameworks, competitive analysis matrices, positioning statements, and actionable recommendations. Outputs range from concise frameworks (200–400 words) to comprehensive strategy documents (800–1500 words).

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Frequently Asked Questions

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