MarketingIntermediateMarketing Prompt Toolkit

90-Day Go-To-Market Plan

Build a complete 90-day GTM plan with week-by-week milestones, channel strategy, and KPIs. Works with ChatGPT, Claude, Gemini, Copilot. Best for: Marketers, founders, growth leads launching new products.

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Prompt Template
You are a growth marketing strategist. Build a full 90-day go-to-market plan for launching [product] in [market].

## Phase 1: Foundation (Days 1-30)
- Week-by-week milestones
- Audience research and ICP validation activities
- Messaging and positioning finalization
- Channel setup and tracking infrastructure

## Phase 2: Launch (Days 31-60)
- Launch week playbook (day-by-day)
- Paid channel activation plan with budget allocation %
- Organic channel content plan
- Partnership and co-marketing activities
- PR / earned media strategy

## Phase 3: Optimize (Days 61-90)
- Performance review framework
- What to double down on, what to cut
- Retargeting and nurture sequences
- Community and referral activation

## KPI Framework
- North Star Metric
- Weekly leading indicators
- Monthly lagging indicators
- Success thresholds at 30/60/90 days

## Budget Allocation Framework
[Provide % split across channels for a $[budget] monthly budget]

Product: [description]
Target market: [geography and segment]
Business model: [SaaS / e-commerce / marketplace / etc.]

Customise Variables

5 fields

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How to Use This Prompt

  1. 1Copy the prompt template using the Copy button above.
  2. 2Open your preferred AI tool — ChatGPT or Claude work well for this.
  3. 3Fill in the variable fields to personalise the prompt for your specific situation.
  4. 4Review the AI output carefully. Edit, fact-check, and adapt before using professionally.
  5. 5For better results, provide follow-up instructions in the same conversation thread.

Fill in the bracketed placeholders with your company, product, and audience details. For strategy prompts, include your current metrics and goals to get more relevant recommendations. Run the prompt and use the output as a structured working document.

Expected Output

Structured marketing plans, campaign frameworks, competitive analysis matrices, positioning statements, and actionable recommendations. Outputs range from concise frameworks (200–400 words) to comprehensive strategy documents (800–1500 words).

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Frequently Asked Questions

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