MarketingIntermediateMarketing Prompt Toolkit

Digital Marketing Audit Checklist

Get a comprehensive digital marketing audit checklist covering SEO, paid ads, social, email, UX, and analytics. Works with ChatGPT, Claude, Perplexity. Best for: Marketing consultants, CMOs, agencies onboarding new clients.

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Prompt Template
You are a digital marketing consultant. Write a full audit checklist for a [business type] company's digital marketing presence.

## 1. SEO Audit (25 checkpoints)
Technical SEO, on-page SEO, content quality, backlink profile, Core Web Vitals

## 2. Paid Advertising Audit
- Google Ads: Campaign structure, quality scores, wasted spend, conversion tracking
- Meta Ads: Audience targeting, creative refresh rate, pixel setup, attribution
- Budget efficiency indicators

## 3. Social Media Audit
For each platform [Instagram / LinkedIn / X / TikTok / YouTube]:
- Profile completeness score
- Content consistency and quality score
- Engagement rate benchmarks
- Growth trajectory assessment

## 4. Email Marketing Audit
- List hygiene and deliverability indicators
- Open rate / CTR benchmarks for the industry
- Automation flow coverage
- Segmentation effectiveness

## 5. Website & UX Audit
- Conversion funnel analysis
- Page speed and Core Web Vitals
- Mobile experience
- Trust signals and social proof

## 6. Analytics & Attribution Audit
- GA4 / tracking setup completeness
- Conversion tracking accuracy
- Attribution model assessment
- Reporting and decision-making process

## Priority Matrix
After each section: list Top 3 Quick Wins and Top 3 Strategic Priorities

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  1. 1Copy the prompt template using the Copy button above.
  2. 2Open your preferred AI tool — ChatGPT or Claude work well for this.
  3. 3Fill in the variable fields to personalise the prompt for your specific situation.
  4. 4Review the AI output carefully. Edit, fact-check, and adapt before using professionally.
  5. 5For better results, provide follow-up instructions in the same conversation thread.

Fill in the bracketed placeholders with your company, product, and audience details. For strategy prompts, include your current metrics and goals to get more relevant recommendations. Run the prompt and use the output as a structured working document.

Expected Output

Structured marketing plans, campaign frameworks, competitive analysis matrices, positioning statements, and actionable recommendations. Outputs range from concise frameworks (200–400 words) to comprehensive strategy documents (800–1500 words).

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