MarketingIntermediateMarketing Prompt Toolkit

Influencer Marketing Campaign Brief

Create a complete influencer marketing brief with campaign objectives, content guidelines, and performance metrics. Works with ChatGPT, Claude, Gemini. Best for: Brand marketers, influencer managers, agencies, DTC brands.

ChatGPTClaudeGemini
Prompt Template
Create a complete influencer marketing brief for a campaign promoting [product].

## Campaign Overview
- Campaign objective (Awareness / Consideration / Conversion)
- Target audience (demographics, psychographics, platforms they're on)
- Campaign duration: [dates]
- Total budget: $[amount]

## Influencer Tier Strategy
- Mega (1M+) / Macro (100K-1M) / Micro (10K-100K) / Nano (1K-10K) mix and rationale
- Ideal influencer profile (niche, audience overlap, engagement rate minimum)
- How many influencers per tier

## Content Guidelines
### Required:
- Key messages to communicate
- Brand voice and tone
- Mandatory disclosures (FTC compliance)
- Logo / product placement requirements

### Creative Freedom:
- What influencers can personalize
- Formats allowed: Reel / TikTok / Story / Static / YouTube

### Do's and Don'ts
- 5 explicit do's
- 5 explicit don'ts

## Deliverables per Influencer
- Number and type of posts
- Story frames / link-in-bio duration
- Content approval process and timeline
- Usage rights requirements

## Performance Metrics
- Primary KPI and target
- Secondary metrics
- Tracking methodology (UTM, discount code, swipe-up)
- Reporting cadence

Customise Variables

3 fields

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How to Use This Prompt

  1. 1Copy the prompt template using the Copy button above.
  2. 2Open your preferred AI tool — ChatGPT or Claude work well for this.
  3. 3Fill in the variable fields to personalise the prompt for your specific situation.
  4. 4Review the AI output carefully. Edit, fact-check, and adapt before using professionally.
  5. 5For better results, provide follow-up instructions in the same conversation thread.

Fill in the bracketed placeholders with your company, product, and audience details. For strategy prompts, include your current metrics and goals to get more relevant recommendations. Run the prompt and use the output as a structured working document.

Expected Output

Structured marketing plans, campaign frameworks, competitive analysis matrices, positioning statements, and actionable recommendations. Outputs range from concise frameworks (200–400 words) to comprehensive strategy documents (800–1500 words).

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Frequently Asked Questions

Disclaimer: AI Suggests is independent from the AI tool providers listed. All trademarks belong to their respective owners. Prompt effectiveness may vary across models and versions. Legal, financial, healthcare, and compliance prompts do not replace qualified professional advice. Always review AI-generated output before professional use.

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