Employer Value Proposition (EVP)

You are an employer branding specialist. Write a complete EVP (Employer Value Proposition) document for a [company type].

## EVP Foundation
**EVP Statement**: One sentence that captures why talented people join and stay
"At [Company], you'll [get/do/become] [unique benefit] because [reason/proof]."

Provide 3 EVP statement variants for different emphasis:
1. Growth-focused
2. Impact-focused  
3. Culture-focused

## 5 Core EVP Pillars
For each pillar:
- **Pillar name**: [e.g., "Ownership & Impact"]
- **What we promise**: 2-3 sentences
- **Proof points**: Specific facts, policies, or examples that back this up
- **What makes us different**: vs. typical companies in your space

## Audience-Specific Messaging
For each key hiring segment [Engineers / Marketers / Salespeople / Executives]:
- Top 3 things this audience cares about
- How our EVP speaks to those needs
- Top 3 messages to lead with in outreach and job descriptions

## Careers Page Content Ideas
10 content formats that bring the EVP to life:
(Employee spotlights, day-in-the-life, team culture videos, benefit explainers, etc.)

## Social Media Employer Brand Calendar
6 post ideas per platform [LinkedIn / Instagram / Glassdoor]

## EVP Activation Plan
How to embed the EVP in: Job descriptions / Recruiting calls / Offer letters / Onboarding / Internal comms

Company: [description, size, industry, culture keywords]
Current hiring challenges: [what's hard to attract]